• Afra Group is a renowned, wholly-owned private holding company operating in the Islamic Republic of Iran. From an ambitious beginning in 2002, Afra Group has seen significant growth through a considered selection of products and partners to represent in Iran.
• Afra Group has long standing and continued success in automotive and telecommunications. In no small part, this has been as a result of our simple business philosophy, to provide the highest standards of service and support and to put our customers and our partners first.
• At Afra Group we invest in our people, and are proud to have leading business divisions within our group that are rich with employees who are experts in their field.
• We have and will always strive to be dynamic, able to react to changing market conditions and always looking to the future. Today Afra Group is a diversified group of businesses with expertise and a proven track record of developing new international business and product opportunities in Iran in Automotive, Telecommunications, Construction, Real estate and more.
Afra Group
Overview
We know what manufacturers are looking for when their products are presented in Iran; We know the customer experience expected at B2B and B2C level in Iran; We know how to navigate through the onstantly evolving vehicle and product import legislation in Iran; We know the Automotive industry well and we know our market.
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Afra Group
Construction
Miriyada, the construction focused subsidiary business of Afra Group, was established in 2015 having been granted exclusive distribution rights to SystemAir.
Systemair is a leading ventilation company with operations in 50 countries, founded in Sweden. Miriyada imports, distributes and services the full range of SystemAir ventilation products, including a broad range of energy-efficient fans, air handling units, products for air distribution, air conditioning, air curtains and heating products.
Miriyada continues to the supply the range of SystemAir products to the Iran Tat Mall development, a massive mixed use complex the largest of its size in Iran, the Middle East and potentially the world. At a constructed area of 1.2 million m² , the project will host a large shopping center, hotel tower, offices, theme park, sports complex, cinema and many eateries and food courts – all with air management and ventilation products supplied by the Afra Group.
Growth for Miriyada has been seen with further contracts signed to supply SystemAir products in Eco Mall and Tehran Metro 7th line.
It is the success of these large scale projects that has led Miriyada to be appointed by international manufacturers alongside developers in Iran to import and supply further construction machinery and equipment including commercial water pumps, generators and heavy lift machinery.
Afra Group
Telecommunication
Afra Group founded the telecommunications subsidiary business TANDIS AVA in 2002. Proving its capability to introduce international brands into a challenging market, TANDIS AVA has represented Siemens, NEC Philips and Ericsson in Iran for the past 15 years through the sale and management of telecommunication products and services.TANDIS AVA has concentrated on the B2B sector, tailoring telecommunications sales and service contract solutions with prominent commercial businesses (in sectors including Industrial plants, Banks and Financial institutions, Oil & Gas, Hotels, Hospitals and Healthcare institutions) and many government departments.
Afra Group
Others
At Afra Group we have been consistently delivering extraordinary value and results to our clients and partners. For every brand, business and product we represent, we employ an expert team of passionate, empowered and high-performance people to set-up, sustain and then grow the operation.We aim to develop and diversify still further and welcome your approach if your ambitions match ours. Contact Us today
